Data: processing
Leads arrive from suppliers, partners and your own forms in every shape there is. We clean them, check them against what you already hold, enhance them with the data your campaigns need, and put them in front of an agent while they are still worth calling.
What we do with it
Files and feeds in any format mapped, cleaned and validated, with names, addresses and telephone numbers put into a consistent form before anything else happens.
Every lead checked against your existing records, other suppliers and earlier deliveries, so you know what is genuinely new and who supplied it first.
Records enhanced with Census, AFI, Prosperity, HPI and other data, so campaigns can target, prioritise and price with more than a name and number.
Web and partner leads posted to us in real time, checked and enhanced as they arrive, and passed to the dialler within moments.
Do not call requests, previous customers and your own exclusions removed before a record reaches a campaign.
Every source measured by what it actually produces on the floor, so you buy more of what converts and less of what does not.
Live leads
A customer who has just asked to be called back is never more interested than in the next few minutes. Live leads are posted to us by your web forms, partners and lead suppliers as they happen, processed in line, and sent to the front of the right campaign.
Each supplier posts in its own format to its own endpoint, and gets an immediate answer: accepted, duplicate or rejected, with the reason. Nobody waits for an overnight file.
If a campaign needs a field we do not yet supply, we can usually source it through our partner network.
Tell us where your leads come from and what you need on each record. We will show you what processing would make of it.